HOLO
Presenting...
Kevin Sinfield
England Rugby Union Coach | Legendary Leeds Rhinos Captain & CBE
Profile
Kevin Sinfield CBE is a leader whose actions speak far louder than any headline. As the most successful captain in Leeds Rhinos history, he delivered seven Super League titles and earned legendary status in the sport. But it’s what came next that truly defines him.
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When his former teammate and close friend Rob Burrow was diagnosed with Motor Neurone Disease, Kevin committed to a new kind of endurance. He took on a series of gruelling challenges, running multiple ultramarathons and raising over £15 million — not for recognition but because, built on a deeply rooted promise, it was the right thing to do. His devotion to Rob, and to the wider MND community, has since captured & held the heart of an entire nation.
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What he’s done – for Rob, for those living with MND, for anyone questioning whether love and loyalty have limits, shows us what real courage and friendship look like.
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Alongside his extraordinary off-field impact, Kevin has built an enormously respected coaching career across both codes of rugby. He played a key role in Leicester Tigers’ Premiership-winning season and now serves as assistant coach to the England national team. His influence extends far beyond tactics; he brings exceptional leadership, culture, clarity, and calm to every environment he enters.
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Whether in the changing room or on a national stage, Kevin leads with quiet strength, unwavering values, and a deep sense of loyalty & responsibility to others.
Highlights
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Captain of the Leeds Rhinos’ golden era: 7 Super League titles, 3 World Club Challenge wins, 2 Challenge Cups
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Over 500 appearances and 3,968 career points
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Golden Boot winner, 2× Harry Sunderland Trophy winner, Lance Todd Trophy winner
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Coached Leicester Tigers to a Premiership title and helped lead England Rugby to 3rd place at the 2023 World Cup
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Raised over £15 million for MND charities through endurance fundraising
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Honoured with MBE (2014), OBE (2021) and CBE (2023) for services to sport and charity
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Patron and ambassador for multiple health and mental wellbeing charities
Key Themes
Values-Based Leadership – Kevin leads with decency, humility, and a clear moral compass, whether captaining a team or guiding a national side.
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Loyalty, Legacy, and Long-Term Thinking – He stands by people and principles, making decisions that protect the future rather than chasing the next result.
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Performing Under Pressure – He draws on years of high-stakes sport to provide calm, decisive leadership in the moments that matter most.
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Creating and Sustaining Culture – He builds environments where trust, high standards, and shared purpose drive sustained success over many seasons.
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Mental Health and Emotional Resilience – He champions wellbeing in sport and beyond, showing how resilience is strengthened through service and genuine connection.
Where He Makes A Difference
Kevin helps individuals and organisations cut through noise and return to what matters most: trust, purpose, and the courage to lead by example. He speaks from experience, not theory, about what it takes to build high-performing teams, navigate adversity with dignity, and show up for others when it counts.
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For leaders wrestling with pressure, disconnection, or the temptation to chase quick wins over lasting impact, Kevin offers a grounded, deeply human alternative. His presence in the room is a powerful reminder that character still counts — and that leadership built on values always outlasts the noise.
Kevin Sinfield
Quick Look
Located: Oldham, Leeds
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Who: Former England Rugby League captain, England Rugby Union coach and a national symbol of loyalty and purpose
Available For: Keynotes, fireside conversations, Q&As, panels
Popular With: Corporates, health and public sector, elite sport, education
